Hello! I'm Khanh.
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I'm a Copy-based Creative Director who has spent 20 years in advertising industry. She has constantly built her career in global agencies of J. Walter Thompson Vietnam, Leo Burnett M&T Vietnam, Dentsu Alpha, and local communication corporations of Square Group and ID Communications Group.
Passionate in creative and training, I manage to constantly sharpen my capabilities to offer creative contents and campaigns in order to not only solve Client’s issues but also build the Brands in the long term.
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​To know more about my portfolio, please click below.
https://drive.google.com/drive/u/1/folders/1FlUJPMfEKwcJx3_HMwUA2biXjHqiPAaY
NGUYEN THUY KHANH
Creative Director
Advertising and Communications Coach
Phone:
+84 909907866
Email:
Address:
Tower 4, Lot 34.01, Riviera Point Apartment
584 Huynh Tan Phat St., Tan Phu Ward, D7
Hochiminh City
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EXPERIENCE
1/2020-present
Self-employed
I work on freelance advertising projects.
I create online courses about advertising and communications.
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January 2014 – January 2018
Reach IMC - Square Group
Creative Director
I lead the Creative teams of 10 members including Art Directors, Copywriters, Designers, FA Artists, Editors to produce TVC, clips, KV, POSM
I worked closely with Account Team on strategic planning to build IMC campaigns
I recruited, built and trained creative teams
I also took the role of BOD of Reach IMC and Square Holdings.
October 2011 – July 2013
Dentsu Alpha
Creative Director
I lead a small team to serve TH true milk, Honda, and other Janpanese clients.
September 2007 – June 2011
Leo Burnett/ M&T Vietnam
Head of Copy
I worked to build campaigns for Dutch Lady, Tiger Beer, and numerous other local brand pitches.
January 2001- May 2007
J. Walter Thompson Vietnam
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Senior Copywriter
I mainly worked for all FMCG brands of Unilever, HSBC, Pepsi, Honda.
July 2000- November 2001
Chuo Senko Vietnam
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Copywriter
I wrote TVC, radio ads, Print ads, leaflets, brochures for Rohto Mentholatum, JVC, and other Japanese brands.
ACHIEVEMENTS
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Graduated from HCMC Education University, Bachelor Degree major in English
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Graduated from Creatology Course by HCMC University of Society and Humanity
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Successfully completed Asian Young Tigers Training Workshop by WPP Communications Group
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Successfully completed Asian Exclusive Credo Creative by WPP Communications Group
Successfully lead the role of Jury at Young Spikes Vietnam 2016 Competition – The global competition of advertising and communications
Achieved Mentor Certificate by SME Mentoring 1-on-1 Vietnam Organisation.
CLIENTS
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SKILLS
​Copywriting: TVC, clip, music video, web, social,...
Creative team buidling and training
Strategic planning
IMC Planning
​TVC, clip, Key visual production supervision
​Voice talent
EXPERTISE
I'M A BALANCED CREATIVE
20 years in advertising is a journey where I learned how to balance Creativity and client's business issues, which is even more challenging than just being a pure creative. I chose not to work for awards, but for the real impacts to the consumers and community.
I'M A TRAINER
I believe training and coaching is essential to build people and agencies. Creative staffs are the most sensitive creatures in the world, therefore they need to be prepared professionally, mentally, and emotionally to cope with their tough missions.
I'VE GOT A STRATEGIC MINDSET
When advertising has moved to 4.0, creativity has to be empowered with data and consumer's insights. Great works are those which can change people's habits and behaviours, not only to entertain. It will involve strategic thinking in creative ideas.